privacy policy

Privacy Policy

Last updated: 5 January 2026

Lune and Linen operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Lune and Linen is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

 

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified information.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details including name, billing and shipping address, phone number, and email address.
  • Financial information including payment card details and transaction confirmations.
  • Account information including username, password, preferences, and settings.
  • Transaction information including viewed, purchased, returned, or exchanged items and order history.
  • Communications including customer support inquiries and correspondence.
  • Device information including IP address, browser type, and device identifiers.
  • Usage information including how and when you interact with the Services.

 

Personal Information Sources

We may collect personal information:

  • Directly from you when you use the Services or communicate with us
  • Automatically through cookies and similar technologies
  • From service providers acting on our behalf
  • From partners or other third parties, where permitted by law

 

How We Use Your Personal Information

We may use your personal information to:

  • Provide, tailor, and improve the Services, including order fulfillment, payments, shipping, account management, and customer support
  • Marketing and advertising, including promotional emails and personalized advertising
  • Security and fraud prevention, including safeguarding accounts and transactions
  • Communicating with you, including service-related notices
  • Legal compliance, enforcement of terms, and protection of rights

 

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify, vendors, and service providers supporting payments, analytics, fulfillment, and IT services
  • To marketing partners for advertising purposes, in accordance with their privacy policies
  • When you direct or consent to such disclosure
  • Within our corporate group or affiliates
  • In connection with legal obligations or business transactions

 

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information to provide and improve the Services. Shopify may process data collected through your interactions with Lune and Linen, other merchants, and Shopify itself.

For more information, please consult the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

 

Third-Party Websites and Links

Our Services may link to third-party websites. Lune and Linen is not responsible for the privacy practices or content of such third parties. We encourage you to review their privacy policies separately.

 

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

 

Security and Retention of Information

No security system is completely secure. We retain personal information only as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, or resolve disputes.

 

Your Rights and Choices

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete personal information
  • Receive a copy of your data (data portability)
  • Opt out of targeted advertising or data sharing
  • Withdraw consent where processing is based on consent

If you reside in the EEA or UK, you may also object to or restrict certain processing activities.

Requests can be made using the contact details below. We may need to verify your identity before responding.

 

Complaints

If you have concerns regarding our data practices, please contact us. You may also lodge a complaint with your local data protection authority.

 

International Transfers

Personal information may be transferred outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

 

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

customer@luneandlinen.com

For the purposes of applicable data protection laws, Lune and Linen is the data controller of your personal information.